CheckyourC.com is a plug-in for your website, which turns all the letter C’s on a webpage into hyperlinks, taking people to disease awareness websites.
Ideas like this which seamlessly merge behaviour and technology don’t come along very often. Fortunately, I’ve been keeping a record. Here are some of the top smart online ad campaigns from the past few years:
Recognise the captcha form verification tool? This time it was turned into something fun: a scrabble challenge to raise awareness of the World Scrabble Championship.
Twitter assassins game
Twitter is more than just a talking shop. Among other things it can also be a text-based engine used to parse code. Red Interactive came up with the idea to create a Twitter assassins game, where players entered and directed their attacks via Twitter. Fail to parry an attack or fail to respond within 6 hours and you’re dead.
Smart car Twitter ad
Until this came out I had no idea that you could scroll down a twitter feed using the arrow keys. The team behind this used the same principle as in cartoon animation, creating ASCII art tweets, showing off the smart car.
Band in a banner
Thinking inside the box, Boondoggle in Belguim decide to show the banner ad for what it truly is: a teeny tiny online media placement. So for Axion Footwear, they created the “band in a banner” concerts, squashing 5-pieces and singer songwriters into medium rectangles and leaderboards and making them perform.
There’s a mystery to solve. Can you help the silent detective? Text in your name and if the detective knows you, you’ll win a free pack of Grolsch. Smart use of dual screening and web – SMS interaction.
Ikea store launch in Malmö
Still one of my favourite campaigns of all time. Ikea sets up a profile for the Malmo store manager, gets him to post photos of the shop interior, creating a Facebook showroom for the store. But that wasn’t all: friends and followers were able to tag themselves to furniture in the photo. First one to tag each item wins it. A lovely fusion of online behaviour + the Facebook platform + an idea = a very smart campaign.