There are no shortcuts to any place worth going. Beverly Sills Good things come out of difficulty. It takes at least 8 years to become fluent in a foreign language and 7 years to become an architect After all that time you’ve earnt it. Learning these skills takes time and the only way to do it… [Read more…]
December 10, 2011
It appears that VW have just bought Oxford Circus. The entire eastbound Central Line platform has been turned into a hand drawn history of the automobile, with 13 or so billboards and several animated projections. Looks like someone is trying to make an impact. Which is lovely, but I’m not convinced this works as a… [Read more…]
November 4, 2011
I’m sceptical of anyone who tries to predict the future, including an international investment bank. Morgan Stanley claimed last year that by 2013 more than half of online traffic would be from mobile devices. What I disagree with most is the viewpoint that mobile is the future. Mobile is the present, not the future. So… [Read more…]
October 28, 2011
There’s nothing more hollow than “content”. When taking about the internet (especially online marketing) it has come to imply depth, a wealth of information, the “meat” in your digital sandwich. Unfortunately, it’s an escape route for actually talking about what will be covered, ultimately making it sound vague and vacuous. People always assume that a… [Read more…]
September 14, 2011
I spend a lot of time, perhaps too much, thinking about up-and-coming digital media, but what about old school media? Dave Trott’s talk at the ICA reappraised one of the oldest mediums – billboard advertising, and suggested that it’s more relevant today than we think. Here are the 4 things I learnt: New When you… [Read more…]
August 11, 2011
The world might be slowly turning digital, but many people still prefer print. This is the only thing that can explain why a magazine focussed on digital marketing still relies on a print circulation. I’d just got this months Figaro Digital home when I noticed the sneaky QR code hidden in the cover. Curious, I… [Read more…]
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April 23, 2012
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