linkedin | TheAntiSofa

Browsing All posts tagged under »linkedin«

Minimalist Nativity

December 24, 2012

At this time of year, everyone’s finding something topical to say. ComScore have been totting up our online Christmas spending, eConsultancy have been looking at “The ghost of social networks past”, The Society Pages have been analysing Mariah Carey’s music videos and agencies have been creating digital treats to show of their creativity (check out our […]

Finding new angles

December 18, 2012

Looking back at the conference freebies I picked up this year, Adtech 2012 was pretty underwhelming. However, strangely shaped stress-balls aside, I did find some fresh campaigns in the conference magazine: 3x Singaporean organisations have launched “be disloyal” campaigns to tackle chain loyalty cards. Not sure if they reward” converting” others too but could be […]

Introducing: chaining

December 14, 2012

You’ve of course realised that this not a new word, just a new meaning. But stick with me on this. Years ago, I used to spend a lot of time in boats. Rowing boats, huge 30 foot long 8 man water-vehicles. They were awkward to steer, but when everyone pulled together they moved like lightening. […]

Awesome things come in small packages: why we should get excited about mobile advertising

December 11, 2012

(Background) If the web has taught us one thing, it’s that life is pointless without other people to enjoy it with. Through social networks, friends & strangers have made the Internet a more colourful place, and online strategies that ignore this are no strategies at all. For mobile advertising to take off, it needs new […]

Are status updates the new email?

December 4, 2012

(Does the pope shit in the woods?) Ask a silly question and get a silly response. No. They’re not. They’re scatter-gun communications, open-ended and open to anyone. Plus, they’re incredibly time sensitive. If a status update were a fruit, it would be raspberry: small, juicy, sweet but doesn’t travel well. Unlike email: the detailed, record […]

The copycat copywriter

November 19, 2012

The Simpsons taught me more about America and pop culture than anything else.* From the age of 9 I learnt about Edgar Allen Poe, the US school system and Rear Window, all thanks to the yellow denizens of Springfield. Clearly I’m not the only one to have taken lessons from The Simpsons. A new advert […]

What you do every day, but better

November 16, 2012

We all suffer from ego depletion, which is a vogue way of saying that we get tired and frustrated with things. After a succession of obstacles, problems and setbacks, it’s easy to forget why we’re doing something. I don’t think losing faith matters too much, just as long as you know where to find it […]