Browsing All posts tagged under »social media«

Blogging, authenticity and self promotion

April 23, 2013

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A few home truths about social media As you can tell, I don’t get paid to write this. I’d either make no money or quickly get myself fired through lack of serious proof-reading. However, like most amateur bloggers I’ve wondered what it would be like (to be paid; not to be fired). Like football fans […]

Something to share? Ways to approach “sociable” content

April 3, 2013

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Whether you’re an artist, marketer, musician or scientist, if you want to raise your profile you can do it by sharing online. This happens in one of three ways: you share it yourself, you pay someone to do it, or people willingly do this for you. The third option is by far the most sought-after […]

Showing off and sharing

March 26, 2013

1

You never really stop learning, and that’s why it’s good to stay in touch with your University or College. Last week I was sent another alumni update email from UCL and ended up learning about teenage identity in the 21st Century. The “mirror stage” that he talks about is something I remember from third year […]

Are we really being more social?

January 9, 2013

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“The social media deck is stacked in such a way as to make being ‘a self’ easier and more rewarding than being ‘a friend.’” Whitney Erin Boesel, Social Media and the Devolution of Friendship: Full Essay (Pts I & II) How we interact with friends has changed since Facebook. We can send short messages to hundreds […]

Are status updates the new email?

December 4, 2012

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(Does the pope shit in the woods?) Ask a silly question and get a silly response. No. They’re not. They’re scatter-gun communications, open-ended and open to anyone. Plus, they’re incredibly time sensitive. If a status update were a fruit, it would be raspberry: small, juicy, sweet but doesn’t travel well. Unlike email: the detailed, record […]

Just another cultural institution?

November 26, 2012

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If we back up a bit, social networks aren’t really that complicated… From the bottom up, social networks look like vast conveyor belts of content and opinion. They’re growing, both in terms of users and data, and constantly bolting on new bits of functionality. But what do they really do? Taking a step back might […]

Report, search or explore? How to tackle difficult research briefs

November 12, 2012

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Over the past year I’ve become intimately familiar with Radian 6, the social media monitoring tool. You can use it for pretty much anything: finding content, blogger outreach, pitch research, insight generation and, of course, analytics. The real battle is learning how to use it. After a while I deciphered the tools and the makeup […]

Geek Holiday

June 28, 2012

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“Abroad” means zip all these days. Half the people I work with are in a different city or a different country, and they get to travel frequently. Why would being in a different country mean you can’t do any work? If you think it’s getting harder to break away from your job (and it is), […]

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