(said the woman in John Lewis to her husband).
We’re post royal wedding (post-Wimbledon, even) and there’s still a mass of britishness out there. How? Why? For how much longer, and how many more “Keep _blank_ and carry on” variations will I have to see before this madness comes to an end?
I don’t have any of the answers. All i can assume is it began in 2008 with Cath Kidston and won’t finish until well after 2012, when we’re tired of the Olympics.
To be honest, I don’t really mind. I’m happy we’re redeveloping a national identity, based not purely on the 1939 to 1945 period. But, please, no more wacky colour variations on the Union Jack. For Blighty’s sake.