TV is not getting worse; it’s actually getting better and better. It’s nothing to do with the quality of the quality of the programs and given that Channel 5 is still drinking the last of the blood from the Big Brother franchise, I’ll steer clear of discussing the quality if programming.
What I mean is that the experience is getting better, rapidly. There is so much more flexibility than there was 5 or even 10 years ago. We can now release content from the television screen in the living room, from the daily schedule as well as hard copy formats. There is a wealth of choice and options, and so the battle for our attention has never been more challenging, for programme makers and advertisers alike.
For the final module of our course, we were asked to develop a print/poster style info graphic on the digital future for advertisers. I’m glad we did- not only do I know more about the direction TV is taking, but I’m actually pretty excited about it.