Symbiotic communications: learning from the longbox

Posted on 09/02/2015


How a smart idea and excess packaging shifted american politics in favour of the disenfranchised.

The 99% Invisible podcast explains the story better than i ever could.

I’m too young to remember the longbox packaged CD, let alone have bought one so for me it’s fascinating. What I find so amazing is the reuse of something useless and usually discarded. Finding a symbiotic use for packaging is ripe for exploration. HELP remedies found a way to boost bone marrow donors, and Coca Cola have been transporting medicine for free alongside their bottles.

What do we use and what’s wasted? What relates issues need addressing?¬†Maybe we hold the solution to solving someone else’s problem.