The 99% Invisible podcast explains the story better than i ever could.
I’m too young to remember the longbox packaged CD, let alone have bought one so for me it’s fascinating. What I find so amazing is the reuse of something useless and usually discarded. Finding a symbiotic use for packaging is ripe for exploration. HELP remedies found a way to boost bone marrow donors, and Coca Cola have been transporting medicine for free alongside their bottles.
What do we use and what’s wasted? What relates issues need addressing? Maybe we hold the solution to solving someone else’s problem.