Scaling like Spotify: what advertising agencies can learn from software-as-a-service organisations

Posted on 09/06/2015


January always starts with good intentions. After the Christmas break, my team held an away day to catch up with each other and define our year.

Part of the day involved sharing two new ideas. The slides below were one of mine: based on a great overview of how Spotify are using agile and structuring their product teams (PDF link).

I ended up taking this idea on a bit further to see what it might mean for advertising agencies. What could new team structures look like? How could teams share knowledge differently? And, fundamentally, what exactly is the digital team’s reason for being if all your work ends up on a screen?

As ever, share any thoughts, questions and threats below.