“Startups are dead” and the legacy of startup culture

Posted on 10/03/2016


In startups, if you’re not growing, you’re dying.

There’s one thing you can be sure of in the twenty-first century: that everything will be prematurely declared as dead. Twitter has had this for the past year, Facebook before that, and now the other darling of this information technology age – the startup.

The reasons for this are mixed; some saying that it’s too competitive, others that the funding has dried up and a few that with huge unicorns of the likes of Facebook, Google etc, there is no space left in the market.

Startups may or may not be changing, but they’ve had a significant impact on workplace culture. They’ve brought ideas and concepts to the mainstream, such as:

  • Bootstrapping, lean software developmentand working towards a minimum viable product (MVP) a focusing on the essentials, not on the frills.
  • Product-market fit– ensuring that what you’re doing actually has an audience who will value/use/pay for what you’re working on, before you invest too much in it.
  • Agile development, and the pivot” – rapidly changing direction if you find your product-market wasn’t what you thought.

But beyond that, they’ve bought startup culture: valuing company culture, creating teams where people are invested in something bigger than themselves, greater willingness to take calculated risks, and fast-moving, networked teams.

Read about what team culture really means: Culture is more than a ping pong table

Or better yet, network and learn from subject matter experts through Startup Digest emails and the London Chapter’s events. Because if there’s one core startup belief, it’s that people with an idea and the motivation to pursue it can change everything.