Browsing All Posts filed under »Blogging for the hell of it«

Virtual reality and the applied science of distraction

October 28, 2016

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VR might be emerging from the “trough of disillusionment” to treat pain and anxiety in a clinical setting It’s not every day you see someone wearing a VR headset in a hospital. But that could be about to change. A Swedish pharmacy chain is piloting VR headsets and their own “Happy place” app to relax […]

Are you busy?

October 7, 2016

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Yep, thought so – who isn’t?! After all, “busy” is now the standard response when you ask how someone is. Our days are largely based around reactive activity: responding to emails, answering questions, and tackling problems that crop up. Such is modern life, that we even feel busy when our personal email overflows, or we’ve 60 unread […]

Keep your friends close… And an eye on the competition

June 14, 2016

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  Ideas can come from anywhere – even your competition. Compared with a few years ago, the work and thinking being done by other Healthcare agencies has improved dramatically. It’s a good thing – the sign of an industry that continues to grow year on year. Here’s my pick of the best (competitor) agencies to follow, […]

Health journalism at its finest

May 20, 2016

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Let’s face it – industry publications can sometimes make for dreary reading. It’s either time-pressured journalists replaying a press release or smug industry professionals dishing out tired marketing messages. But there’s a lot of great journalism around health, medicine and biotechnology. Here are a few of my favourites: Kevin MD Doctors writing for doctors. Minimal […]

Bots, virtual assistants and AI – welcome to the conversational age

April 29, 2016

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Don’t ignore the hype. Chatbots might be at a high point in the hype cycle, but they mean business. So what exactly is a bot? A bot is simply software that can complete small tasks for people. Like schedule meetings. Or answer questions. Or order you a taco. In the same way that Google is […]

Ideas start at home: inspiration from colleagues

April 22, 2016

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It’s all to easy to assume that innovation comes from outside. We usually associate originality and disruption with companies like Apple, Uber and AirBnB. But there’s something to be said for the ideas that we develop ourselves and with others in our agency network. Here are three sources of inspiration that are slightly closer to […]

Ideas to play with

April 12, 2016

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   I’ve been thinking recently about brands and brand ideas (as you do). It started with reading the essays from the IPA’s Excellence Diploma: approx. 7000 words on the topic of “I believe advertising is/should…”. They’re both well reasoned, and passionately argued explorations of how to better shape commercial identities. (Worth a look at the […]