Browsing All Posts filed under »Blogging for the hell of it«

What I learnt from four days in France: Cannes Lions Awards 2017 wrap up

June 21, 2017

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Ever since 2009 I’ve wanted to attend the Cannes Lions awards. At first it was for the film – the cinematography and creativity of ads like the Philips Carousel stunned me. Even today they look fantastic, despite selling legacy products. Creative work like this and pioneering digital campaigns are a big part of what made me […]

Getting ready to geek: preparing for Cannes Lions (#CannesGoals)

June 17, 2017

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Industry events have a bad rep. Hour after hour of buzzwords, desensitised by PowerPoint and talking shop with drunk strangers usually results in a nasty hangover. But there are exceptions, among them the wonderful Playful conference (best described as ‘eclectic’) and the MeasureCamp series. I’d like to group Cannes Lions among this, but never having been […]

Cannes Creativity Festival by the numbers: what’s hot in 2017

June 17, 2017

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You can probably chart the rise and fall of different creative schools of thought through Cannes events. So that’s what I’ve tried to do – digesting the Cannes schedule to get an impression of what’s getting everyone excited and what’s losing its shine. Key topics: Being creative It’s Cannes so we’re all about the creativity […]

Virtual reality and the applied science of distraction

October 28, 2016

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VR might be emerging from the “trough of disillusionment” to treat pain and anxiety in a clinical setting It’s not every day you see someone wearing a VR headset in a hospital. But that could be about to change. A Swedish pharmacy chain is piloting VR headsets and their own “Happy place” app to relax […]

Are you busy?

October 7, 2016

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Yep, thought so – who isn’t?! After all, “busy” is now the standard response when you ask how someone is. Our days are largely based around reactive activity: responding to emails, answering questions, and tackling problems that crop up. Such is modern life, that we even feel busy when our personal email overflows, or we’ve 60 unread […]

Keep your friends close… And an eye on the competition

June 14, 2016

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  Ideas can come from anywhere – even your competition. Compared with a few years ago, the work and thinking being done by other Healthcare agencies has improved dramatically. It’s a good thing – the sign of an industry that continues to grow year on year. Here’s my pick of the best (competitor) agencies to follow, […]

Health journalism at its finest

May 20, 2016

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Let’s face it – industry publications can sometimes make for dreary reading. It’s either time-pressured journalists replaying a press release or smug industry professionals dishing out tired marketing messages. But there’s a lot of great journalism around health, medicine and biotechnology. Here are a few of my favourites: Kevin MD Doctors writing for doctors. Minimal […]