Browsing All Posts filed under »Communication«

Getting ready to geek: preparing for Cannes Lions (#CannesGoals)

June 17, 2017

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Industry events have a bad rep. Hour after hour of buzzwords, desensitised by PowerPoint and talking shop with drunk strangers usually results in a nasty hangover. But there are exceptions, among them the wonderful Playful conference (best described as ‘eclectic’) and the MeasureCamp series. I’d like to group Cannes Lions among this, but never having been […]

How to deal with a crisis (at home, at work, in life)

May 17, 2017

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Not everyone has deep experience of managing ‘crisis’. And not everyone works in PR. But this list of tips from a16z’s Crisis Communications podcast seems broader than just that – there are lessons here for any crisis you might face at your company, in your career or even at home. So here are my crib […]

How to make a GIF (and other essential skills)

January 28, 2017

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As we get used to the new normal (i.e. computing and Internet services everywhere) we need to rethink the skills that are important. For educators there’s a renewed focus on teaching STEM subjects, and a new computing syllabus that starts at age 5 (aside: great idea, but only if primary school teachers are computer literate […]

Taking your campaign global: the challenges and quirks of multi-lingual marketing

September 28, 2016

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Is the world really getting smaller? Astronomically speaking, no. (TLDR – the Earth is actually gaining mass from solar dust and rising global temperatures). But it definitely feels smaller. We live more international lives. We’re affected by rapid changes on the other side of the world. And we communicate without borders: email, WhatsApp and Facebook keep […]

Health journalism at its finest

May 20, 2016

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Let’s face it – industry publications can sometimes make for dreary reading. It’s either time-pressured journalists replaying a press release or smug industry professionals dishing out tired marketing messages. But there’s a lot of great journalism around health, medicine and biotechnology. Here are a few of my favourites: Kevin MD Doctors writing for doctors. Minimal […]

Bots, virtual assistants and AI – welcome to the conversational age

April 29, 2016

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Don’t ignore the hype. Chatbots might be at a high point in the hype cycle, but they mean business. So what exactly is a bot? A bot is simply software that can complete small tasks for people. Like schedule meetings. Or answer questions. Or order you a taco. In the same way that Google is […]

A shared reality: when VR becomes more than virtual

April 25, 2016

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It’s said there are two kinds of people: those that believe VR and AR will change the future; and those that haven’t had the demo yet. I had another VR demo recently, trying out the Oculus Devkit 2 and the Samsung Gear (for the first time). Firstly, I loved virtual Streetview on the Gear – […]