Browsing All Posts filed under »Culture«

How to make a GIF (and other essential skills)

January 28, 2017

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As we get used to the new normal (i.e. computing and Internet services everywhere) we need to rethink the skills that are important. For educators there’s a renewed focus on teaching STEM subjects, and a new computing syllabus that starts at age 5 (aside: great idea, but only if primary school teachers are computer literate […]

Mapping the future

October 21, 2016

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If you breathe deep enough you might just get a waft of the coming season: not autumn, winter, or Christmas… Trends season! Specifically, the 2017 marketing and technology trends season. (No need to hide your enthusiasm…) With the future fast approaching, it’s already on people’s minds: The 99 Percent Invisible podcast covered how two trends networks, […]

Taking your campaign global: the challenges and quirks of multi-lingual marketing

September 28, 2016

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Is the world really getting smaller? Astronomically speaking, no. (TLDR – the Earth is actually gaining mass from solar dust and rising global temperatures). But it definitely feels smaller. We live more international lives. We’re affected by rapid changes on the other side of the world. And we communicate without borders: email, WhatsApp and Facebook keep […]

Ideas to play with

April 12, 2016

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   I’ve been thinking recently about brands and brand ideas (as you do). It started with reading the essays from the IPA’s Excellence Diploma: approx. 7000 words on the topic of “I believe advertising is/should…”. They’re both well reasoned, and passionately argued explorations of how to better shape commercial identities. (Worth a look at the […]

“Startups are dead” and the legacy of startup culture

March 10, 2016

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In startups, if you’re not growing, you’re dying. There’s one thing you can be sure of in the twenty-first century: that everything will be prematurely declared as dead. Twitter has had this for the past year, Facebook before that, and now the other darling of this information technology age – the startup. The reasons for […]

Fraggl: daily sources of inspiration

March 4, 2016

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Eating breakfast is important. But it’s also essential to feed your intellect each morning. For that, I suggest Fraggl. 3x daily curated newsletters: one covering advertising, one around design, another covering health. Aside from these there really is no theme or focus to them, meaning you get a good balance diet of news, ideas and […]

This week’s sources: on screens and society

February 8, 2016

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We’re so busy “doing” that we often don’t think about why or what it means. It’s this contemplation gap makes digital anthropology so important and so fascinating. Digital connection is deeply interwoven into everyday life and unless we work to understand it, we can’t properly grasp the relationships between people, culture and technology. The forces that drive the world today. This […]