Browsing All Posts filed under »Digital«

How to be a better strategist – part 2 (what other strategists do)

June 28, 2018

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At the moment I’m deep into how people practice strategy. My last post (How to be better at strategy – strategy for non strategists) suggested a few habits and ways of thinking that can help you evaluate a situation, form a strategy and prioritize. Now I’m making a start on what strategists do that makes […]

After Facebook, where next

April 27, 2018

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“I think it is specifically that a sufficient number of people are waking up to the awfulness of Facebook and looking around for alternatives.” Runesoup Privacy and personal information are pretty abstract concepts. It takes something real and dramatic (like the election of Trump) or a scandal (like Cambridge Analytica’s harvesting of user data) and, […]

On death and design

May 13, 2017

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If you’re under 60, reasonably healthy and unencumbered by mental illness you probably don’t think about death much. But it’s inevitable and one of the few things you only get to experience once. That experience matters. How we expire and what we decide before then is important not only to the dying but to the […]

How to make a GIF (and other essential skills)

January 28, 2017

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As we get used to the new normal (i.e. computing and Internet services everywhere) we need to rethink the skills that are important. For educators there’s a renewed focus on teaching STEM subjects, and a new computing syllabus that starts at age 5 (aside: great idea, but only if primary school teachers are computer literate […]

WTF is marketing science?

January 11, 2017

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As work changes, so do job titles. A few years ago, the idea that “the jobs we will all be doing in 10 years don’t exist yet” entered the mainstream, through Don Tapscott’s The Net Generation. That’s not to say we won’t continue to have doctors, accountants and lawyers; but the high-demand growth careers will be […]

Virtual reality and the applied science of distraction

October 28, 2016

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VR might be emerging from the “trough of disillusionment” to treat pain and anxiety in a clinical setting It’s not every day you see someone wearing a VR headset in a hospital. But that could be about to change. A Swedish pharmacy chain is piloting VR headsets and their own “Happy place” app to relax […]

Mapping the future

October 21, 2016

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If you breathe deep enough you might just get a waft of the coming season: not autumn, winter, or Christmas… Trends season! Specifically, the 2017 marketing and technology trends season. (No need to hide your enthusiasm…) With the future fast approaching, it’s already on people’s minds: The 99 Percent Invisible podcast covered how two trends networks, […]