Browsing All Posts filed under »data«

WTF is marketing science?

January 11, 2017

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As work changes, so do job titles. A few years ago, the idea that “the jobs we will all be doing in 10 years don’t exist yet” entered the mainstream, through Don Tapscott’s The Net Generation. That’s not to say we won’t continue to have doctors, accountants and lawyers; but the high-demand growth careers will be […]

Data-data-data: why and how to use data

August 25, 2016

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Data are generated everywhere, and about everything. With 2.5 quintillion bytes of data generated per day, we create data like our cells create carbon dioxide – relentlessly. While most of these data are created and used by machines, people need to understand and use it too. We’re getting to a stage where data skills are going […]