Browsing All Posts filed under »Sources Project«

How to make a GIF (and other essential skills)

January 28, 2017

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As we get used to the new normal (i.e. computing and Internet services everywhere) we need to rethink the skills that are important. For educators there’s a renewed focus on teaching STEM subjects, and a new computing syllabus that starts at age 5 (aside: great idea, but only if primary school teachers are computer literate […]

Virtual reality and the applied science of distraction

October 28, 2016

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VR might be emerging from the “trough of disillusionment” to treat pain and anxiety in a clinical setting It’s not every day you see someone wearing a VR headset in a hospital. But that could be about to change. A Swedish pharmacy chain is piloting VR headsets and their own “Happy place” app to relax […]

Are you busy?

October 7, 2016

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Yep, thought so – who isn’t?! After all, “busy” is now the standard response when you ask how someone is. Our days are largely based around reactive activity: responding to emails, answering questions, and tackling problems that crop up. Such is modern life, that we even feel busy when our personal email overflows, or we’ve 60 unread […]

Taking your campaign global: the challenges and quirks of multi-lingual marketing

September 28, 2016

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Is the world really getting smaller? Astronomically speaking, no. (TLDR – the Earth is actually gaining mass from solar dust and rising global temperatures). But it definitely feels smaller. We live more international lives. We’re affected by rapid changes on the other side of the world. And we communicate without borders: email, WhatsApp and Facebook keep […]

Design thinking & thinking on design

August 23, 2016

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“It’s not enough to be customer focused first, and think about all the hard stuff later.” – Tim Malbron We all love a good brainstorm. Putting the customer at the center and building a giant sandcastle of ideas around them. This kind of thinking can liberate us to imagine new possibilities. But once the flip chart […]

Deep shift – 7 ways the world (and healthcare) is changing

June 30, 2016

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In the current climate, it’s hard enough to know what will happen tomorrow, let alone in 10 years time. But by looking at clues – patterns, innovations, and turning points – can help us separate what’s probable from what’s possible. This is exactly what the World Economic Forum has done with their “Deep shift. 21 […]

Keep your friends close… And an eye on the competition

June 14, 2016

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  Ideas can come from anywhere – even your competition. Compared with a few years ago, the work and thinking being done by other Healthcare agencies has improved dramatically. It’s a good thing – the sign of an industry that continues to grow year on year. Here’s my pick of the best (competitor) agencies to follow, […]