Browsing All Posts filed under »Advertising«

How the hare wins: brand strategy for a fast paced world

October 15, 2016

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An IPA essay, challenging the doctrines of advertising. Every so often, you encounter an idea or an argument that profoundly changes the way you think. He’s my TL;DR summary of Charlie Ebdy’s “The Hare and The Tortoise“, an essay that inverts established doctrines in advertising, and shows how the things we think of as “brands” […]

Ideas start at home: inspiration from colleagues

April 22, 2016

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It’s all to easy to assume that innovation comes from outside. We usually associate originality and disruption with companies like Apple, Uber and AirBnB. But there’s something to be said for the ideas that we develop ourselves and with others in our agency network. Here are three sources of inspiration that are slightly closer to […]

Ideas to play with

April 12, 2016

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   I’ve been thinking recently about brands and brand ideas (as you do). It started with reading the essays from the IPA’s Excellence Diploma: approx. 7000 words on the topic of “I believe advertising is/should…”. They’re both well reasoned, and passionately argued explorations of how to better shape commercial identities. (Worth a look at the […]

Changing your mind (and behaviour) through behavioural economics

April 7, 2016

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Comms professionals all work in the persuasion industry. But recently, the science of persuasion has become a separate field in its own right. Thanks to business/marketing books like Nudge, the work of Julia Asscher and Rory Sutherland’s patronage, behavioural economics has hit the big time. It’s not just big businesses that stand to benefit, but governments and […]

Performance marketing vs the customer experience

March 30, 2016

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[A week ago, I made it to my first Google Firestarters event. Here are the notes and ideas I made off with.] I’ve read the write-ups to these events many times on Neil Perkin’s Only Dead Fish blog. They always seemed like the kinda thing I’d be into so I headed over to hear three people […]

Fraggl: daily sources of inspiration

March 4, 2016

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Eating breakfast is important. But it’s also essential to feed your intellect each morning. For that, I suggest Fraggl. 3x daily curated newsletters: one covering advertising, one around design, another covering health. Aside from these there really is no theme or focus to them, meaning you get a good balance diet of news, ideas and […]

Uber + GPs + healthcare on demand

January 28, 2016

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A few months back my colleague Duncan Arbour and I had a head to head debate on the future of healthcare. Our thought starter / provocative idea was as follows: Technology and demographic forces have transported us to a crossroads. We imagined two alternative realities: one in which medical advances and mobile technology keep chronic […]