Browsing All Posts filed under »Advertising«

What I learnt from four days in France: Cannes Lions Awards 2017 wrap up

June 21, 2017

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Ever since 2009 I’ve wanted to attend the Cannes Lions awards. At first it was for the film – the cinematography and creativity of ads like the Philips Carousel stunned me. Even today they look fantastic, despite selling legacy products. Creative work like this and pioneering digital campaigns are a big part of what made me […]

Cannes Creativity Festival by the numbers: what’s hot in 2017

June 17, 2017

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You can probably chart the rise and fall of different creative schools of thought through Cannes events. So that’s what I’ve tried to do – digesting the Cannes schedule to get an impression of what’s getting everyone excited and what’s losing its shine. Key topics: Being creative It’s Cannes so we’re all about the creativity […]

How the hare wins: brand strategy for a fast paced world

October 15, 2016

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An IPA essay, challenging the doctrines of advertising. Every so often, you encounter an idea or an argument that profoundly changes the way you think. He’s my TL;DR summary of Charlie Ebdy’s “The Hare and The Tortoise“, an essay that inverts established doctrines in advertising, and shows how the things we think of as “brands” […]

Ideas start at home: inspiration from colleagues

April 22, 2016

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It’s all to easy to assume that innovation comes from outside. We usually associate originality and disruption with companies like Apple, Uber and AirBnB. But there’s something to be said for the ideas that we develop ourselves and with others in our agency network. Here are three sources of inspiration that are slightly closer to […]

Ideas to play with

April 12, 2016

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   I’ve been thinking recently about brands and brand ideas (as you do). It started with reading the essays from the IPA’s Excellence Diploma: approx. 7000 words on the topic of “I believe advertising is/should…”. They’re both well reasoned, and passionately argued explorations of how to better shape commercial identities. (Worth a look at the […]

Changing your mind (and behaviour) through behavioural economics

April 7, 2016

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Comms professionals all work in the persuasion industry. But recently, the science of persuasion has become a separate field in its own right. Thanks to business/marketing books like Nudge, the work of Julia Asscher and Rory Sutherland’s patronage, behavioural economics has hit the big time. It’s not just big businesses that stand to benefit, but governments and […]

Performance marketing vs the customer experience

March 30, 2016

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[A week ago, I made it to my first Google Firestarters event. Here are the notes and ideas I made off with.] I’ve read the write-ups to these events many times on Neil Perkin’s Only Dead Fish blog. They always seemed like the kinda thing I’d be into so I headed over to hear three people […]