Browsing All Posts filed under »Advertising«

How to be a better strategist – part 2 (what other strategists do)

June 28, 2018

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At the moment I’m deep into how people practice strategy. My last post (How to be better at strategy – strategy for non strategists) suggested a few habits and ways of thinking that can help you evaluate a situation, form a strategy and prioritize. Now I’m making a start on what strategists do that makes […]

How to be a better strategist – part 1 (strategy tips for non-strategists)

June 19, 2018

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If anyone ever tells you they’re not creative, they’re either lazy or afraid of failing. It’s true that most of us aren’t paid just to be creative. We’re not all professional artists or writers and most of us don’t have “creative” our job title. But all humans are able to solve problems in new ways; […]

What I learnt from four days in France: Cannes Lions Awards 2017 wrap up

June 21, 2017

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Ever since 2009 I’ve wanted to attend the Cannes Lions awards. At first it was for the film – the cinematography and creativity of ads like the Philips Carousel┬ástunned me. Even today they look fantastic, despite selling legacy products. Creative work like this and pioneering digital campaigns are a big part of what made me […]

Cannes Creativity Festival by the numbers: what’s hot in 2017

June 17, 2017

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You can probably chart the rise and fall of different creative schools of thought through Cannes events. So that’s what I’ve tried to do – digesting the Cannes schedule to get an impression of what’s getting everyone excited and what’s losing its shine. Key topics: Being creative It’s Cannes so we’re all about the creativity […]

How the hare wins: brand strategy for a fast paced world

October 15, 2016

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An IPA essay, challenging the doctrines of advertising. Every so often, you encounter an idea or an argument that profoundly changes the way you think. He’s my TL;DR summary of Charlie Ebdy’s “The Hare and The Tortoise“, an essay that inverts established doctrines in advertising, and shows how the things we think of as “brands” […]

Ideas start at home: inspiration from colleagues

April 22, 2016

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It’s all to easy to assume that innovation comes from outside. We usually associate originality and disruption with companies like Apple, Uber and AirBnB. But there’s something to be said for the ideas that we develop ourselves and with others in our agency network. Here are three sources of inspiration that are slightly closer to […]

Ideas to play with

April 12, 2016

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   I’ve been thinking recently about brands and brand ideas (as you do). It started with reading the essays from the IPA’s Excellence Diploma: approx. 7000 words on the topic of “I believe advertising is/should…”. They’re both well reasoned, and passionately argued explorations of how to better shape commercial identities. (Worth a look at the […]