Browsing All Posts filed under »Public relations«

Taking your campaign global: the challenges and quirks of multi-lingual marketing

September 28, 2016


Is the world really getting smaller? Astronomically speaking, no. (TLDR – the Earth is actually gaining mass from solar dust and rising global temperatures). But it definitely feels smaller. We live more international lives. We’re affected by rapid changes on the other side of the world. And we communicate without borders: email, WhatsApp and Facebook keep […]

Health journalism at its finest

May 20, 2016


Let’s face it – industry publications can sometimes make for dreary reading. It’s either time-pressured journalists replaying a press release or smug industry professionals dishing out tired marketing messages. But there’s a lot of great journalism around health, medicine and biotechnology. Here are a few of my favourites: Kevin MD Doctors writing for doctors. Minimal […]

Ideas start at home: inspiration from colleagues

April 22, 2016


It’s all to easy to assume that innovation comes from outside. We usually associate originality and disruption with companies like Apple, Uber and AirBnB. But there’s something to be said for the ideas that we develop ourselves and with others in our agency network. Here are three sources of inspiration that are slightly closer to […]

Changing your mind (and behaviour) through behavioural economics

April 7, 2016


Comms professionals all work in the persuasion industry. But recently, the science of persuasion has become a separate field in its own right. Thanks to business/marketing books like Nudge, the work of Julia Asscher and Rory Sutherland’s patronage, behavioural economics has hit the big time. It’s not just big businesses that stand to benefit, but governments and […]

Living in an age of constant change: five links about adaptation

February 26, 2016


If there’s one skill we all need to master, it’s adapting to change. Whether you believe we’re in the midst of an industrial revolution, a shift in long-term weather patterns or even in population structure, it won’t have escaped your notice that change is afoot. If the last five years are anything to go by, […]

PR Hacks: shorting and rewiring how we manage reputation

February 22, 2016


(Not to be confused with Hack PR, the Puerto Rican national hackathon). It seems like everything that can be, is being hacked. This isn’t hacking the Lulzsec / anonymous style, gaining unauthorised access to computers. It’s hacking to create quick and clever solutions to the challenges we face every day. Want to capture and download […]