Are you busy?

October 7, 2016

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Yep, thought so – who isn’t?! After all, “busy” is now the standard response when you ask how someone is. Our days are largely based around reactive activity: responding to emails, answering questions, and tackling problems that crop up. Such is modern life, that we even feel busy when our personal email overflows, or we’ve 60 unread […]

Taking your campaign global: the challenges and quirks of multi-lingual marketing

September 28, 2016

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Is the world really getting smaller? Astronomically speaking, no. (TLDR – the Earth is actually gaining mass from solar dust and rising global temperatures). But it definitely feels smaller. We live more international lives. We’re affected by rapid changes on the other side of the world. And we communicate without borders: email, WhatsApp and Facebook keep […]

Data-data-data: why and how to use data

August 25, 2016

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data art

Data are generated everywhere, and about everything. With 2.5 quintillion bytes of data generated per day, we create data like our cells create carbon dioxide – relentlessly. While most of these data are created and used by machines, people need to understand and use it too. We’re getting to a stage where data skills are going […]

Posted in: data, Digital

Design thinking & thinking on design

August 23, 2016

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“It’s not enough to be customer focused first, and think about all the hard stuff later.” – Tim Malbron We all love a good brainstorm. Putting the customer at the center and building a giant sandcastle of ideas around them. This kind of thinking can liberate us to imagine new possibilities. But once the flip chart […]

Deep shift – 7 ways the world (and healthcare) is changing

June 30, 2016

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In the current climate, it’s hard enough to know what will happen tomorrow, let alone in 10 years time. But by looking at clues – patterns, innovations, and turning points – can help us separate what’s probable from what’s possible. This is exactly what the World Economic Forum has done with their “Deep shift. 21 […]

Keep your friends close… And an eye on the competition

June 14, 2016

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  Ideas can come from anywhere – even your competition. Compared with a few years ago, the work and thinking being done by other Healthcare agencies has improved dramatically. It’s a good thing – the sign of an industry that continues to grow year on year. Here’s my pick of the best (competitor) agencies to follow, […]

Health journalism at its finest

May 20, 2016

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Let’s face it – industry publications can sometimes make for dreary reading. It’s either time-pressured journalists replaying a press release or smug industry professionals dishing out tired marketing messages. But there’s a lot of great journalism around health, medicine and biotechnology. Here are a few of my favourites: Kevin MD Doctors writing for doctors. Minimal […]