Browsing All posts tagged under »brand strategy«

How the hare wins: brand strategy for a fast paced world

October 15, 2016

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An IPA essay, challenging the doctrines of advertising. Every so often, you encounter an idea or an argument that profoundly changes the way you think. He’s my TL;DR summary of Charlie Ebdy’s “The Hare and The Tortoise“, an essay that inverts established doctrines in advertising, and shows how the things we think of as “brands” […]