Browsing All posts tagged under »campaign«

Taking your campaign global: the challenges and quirks of multi-lingual marketing

September 28, 2016


Is the world really getting smaller? Astronomically speaking, no. (TLDR – the Earth is actually gaining mass from solar dust and rising global temperatures). But it definitely feels smaller. We live more international lives. We’re affected by rapid┬áchanges on the other side of the world. And we communicate without borders: email, WhatsApp and Facebook keep […]

Missing ingredients

July 13, 2012


A year ago i was working on a lot of marketing campaigns. Apologies, I should have said “initiatives”; in a 24/7 social, digital world campaigns shouldn’t really exist. Everyone knows that short communication bursts are ineffective compared with personable, long term relationship building. Or so I’m told. The fact is, agencies still work on campaigns […]