Browsing All posts tagged under »marketing«

Mapping the future

October 21, 2016


If you breathe deep enough you might just get a waft of the coming season: not autumn, winter, or Christmas… Trends season! Specifically, the 2017 marketing and technology trends season. (No need to hide your enthusiasm…) With the future fast approaching, it’s already on people’s minds: The 99 Percent Invisible podcast covered how two trends networks, […]

Performance marketing vs the customer experience

March 30, 2016


[A week ago, I made it to my first Google Firestarters event. Here are the notes and ideas I made off with.] I’ve read the write-ups to these events many times on Neil Perkin’s Only Dead Fish blog. They always seemed like the kinda thing I’d be into so I headed over to hear three people […]

Missing ingredients

July 13, 2012


A year ago i was working on a lot of marketing campaigns. Apologies, I should have said “initiatives”; in a 24/7 social, digital world campaigns shouldn’t really exist. Everyone knows that short communication bursts are ineffective compared with personable, long term relationship building. Or so I’m told. The fact is, agencies still work on campaigns […]

Northern lights

December 19, 2011


Sweden, home of moderately priced furniture and famed for its 70s pop group. And now also for the country’s digital industry. Hyper Island was set up in 1995 as a school for digital and interactive media. Using the “experience learning” teaching method, the school offers full and part time courses on everything digital. Given how […]

Shout it

December 10, 2011


It appears that VW have just bought Oxford Circus. The entire eastbound Central Line platform has been turned into a hand drawn history of the automobile, with 13 or so billboards and several animated projections. Looks like someone is trying to make an impact. Which is lovely, but I’m not convinced this works as a […]

Addendum to lost in a crowd.

December 8, 2011


The advantage of being lost in a crowd is anonymity. My last post explored the level of privacy that we’ve lost over the past 20 years, and how (for good or bad) we can no longer hide within a crowd. Companies and governments are recording more information about us, and a lot of us aren’t […]

It’s not about you; it’s about everyone else.

May 11, 2011


Both NMA and .NET magazine run features where they ask people in the advertising and web industries what their top 5 websites are. With the internet being a sprawling mass of oddities and curiosities, I still love a good personal recommendation for somewhere good to visit. This took me to, which complies assorted thought […]