Browsing All posts tagged under »social media«

Taking your campaign global: the challenges and quirks of multi-lingual marketing

September 28, 2016

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Is the world really getting smaller? Astronomically speaking, no. (TLDR – the Earth is actually gaining mass from solar dust and rising global temperatures). But it definitely feels smaller. We live more international lives. We’re affected by rapid changes on the other side of the world. And we communicate without borders: email, WhatsApp and Facebook keep […]

Riding the crest of newness: staying on top of social media

January 26, 2016

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What a wonderful age we live in, where you can livestream the contents of your fridge, ask live questions to a baby with a moustache, or watch a puddle. Live! 2015 saw the births of Periscope and Meercat live streaming apps. And 300 days after launch Periscope has notched up over 10 million downloads on […]

Access, ownership and adoption

May 14, 2014

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Change happens both quicker and slower than we imagine. Once upon a time (nine years ago) there was this big new thing everyone was talking about. They said it would change the world. Today we barely question it; it’s just another part of our lives. So it did change the world after all. Right? No […]

Blogging, authenticity and self promotion

April 23, 2013

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A few home truths about social media As you can tell, I don’t get paid to write this. I’d either make no money or quickly get myself fired through lack of serious proof-reading. However, like most amateur bloggers I’ve wondered what it would be like (to be paid; not to be fired). Like football fans […]

Something to share? Ways to approach “sociable” content

April 3, 2013

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Whether you’re an artist, marketer, musician or scientist, if you want to raise your profile you can do it by sharing online. This happens in one of three ways: you share it yourself, you pay someone to do it, or people willingly do this for you. The third option is by far the most sought-after […]

Showing off and sharing

March 26, 2013

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You never really stop learning, and that’s why it’s good to stay in touch with your University or College. Last week I was sent another alumni update email from UCL and ended up learning about teenage identity in the 21st Century. The “mirror stage” that he talks about is something I remember from third year […]

Are we really being more social?

January 9, 2013

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“The social media deck is stacked in such a way as to make being ‘a self’ easier and more rewarding than being ‘a friend.’” Whitney Erin Boesel, Social Media and the Devolution of Friendship: Full Essay (Pts I & II) How we interact with friends has changed since Facebook. We can send short messages to hundreds […]