Browsing All posts tagged under »startup«

How the hare wins: brand strategy for a fast paced world

October 15, 2016

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An IPA essay, challenging the doctrines of advertising. Every so often, you encounter an idea or an argument that profoundly changes the way you think. He’s my TL;DR summary of Charlie Ebdy’s “The Hare and The Tortoise“, an essay that inverts established doctrines in advertising, and shows how the things we think of as “brands” […]

“Startups are dead” and the legacy of startup culture

March 10, 2016

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In startups, if you’re not growing, you’re dying. There’s one thing you can be sure of in the twenty-first century: that everything will be prematurely declared as dead. Twitter has had this for the past year, Facebook before that, and now the other darling of this information technology age – the startup. The reasons for […]

Scaling like Spotify: what advertising agencies can learn from software-as-a-service organisations

June 9, 2015

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January always starts with good intentions. After the Christmas break, my team held an away day to catch up with each other and define our year. Part of the day involved sharing two new ideas. The slides below were one of mine: based on a great overview of how Spotify are using agile and structuring […]