Browsing All Posts filed under »Marketing«

How to make a GIF (and other essential skills)

January 28, 2017

0

As we get used to the new normal (i.e. computing and Internet services everywhere) we need to rethink the skills that are important. For educators there’s a renewed focus on teaching STEM subjects, and a new computing syllabus that starts at age 5 (aside: great idea, but only if primary school teachers are computer literate […]

WTF is marketing science?

January 11, 2017

0

As work changes, so do job titles. A few years ago, the idea that “the jobs we will all be doing in 10 years don’t exist yet” entered the mainstream, through Don Tapscott’s The Net Generation. That’s not to say we won’t continue to have doctors, accountants and lawyers; but the high-demand growth careers will be […]

Mapping the future

October 21, 2016

0

If you breathe deep enough you might just get a waft of the coming season: not autumn, winter, or Christmas… Trends season! Specifically, the 2017 marketing and technology trends season. (No need to hide your enthusiasm…) With the future fast approaching, it’s already on people’s minds: The 99 Percent Invisible podcast covered how two trends networks, […]

How the hare wins: brand strategy for a fast paced world

October 15, 2016

0

An IPA essay, challenging the doctrines of advertising. Every so often, you encounter an idea or an argument that profoundly changes the way you think. He’s my TL;DR summary of Charlie Ebdy’s “The Hare and The Tortoise“, an essay that inverts established doctrines in advertising, and shows how the things we think of as “brands” […]

Taking your campaign global: the challenges and quirks of multi-lingual marketing

September 28, 2016

0

Is the world really getting smaller? Astronomically speaking, no. (TLDR – the Earth is actually gaining mass from solar dust and rising global temperatures). But it definitely feels smaller. We live more international lives. We’re affected by rapid changes on the other side of the world. And we communicate without borders: email, WhatsApp and Facebook keep […]

Keep your friends close… And an eye on the competition

June 14, 2016

0

  Ideas can come from anywhere – even your competition. Compared with a few years ago, the work and thinking being done by other Healthcare agencies has improved dramatically. It’s a good thing – the sign of an industry that continues to grow year on year. Here’s my pick of the best (competitor) agencies to follow, […]

Health journalism at its finest

May 20, 2016

1

Let’s face it – industry publications can sometimes make for dreary reading. It’s either time-pressured journalists replaying a press release or smug industry professionals dishing out tired marketing messages. But there’s a lot of great journalism around health, medicine and biotechnology. Here are a few of my favourites: Kevin MD Doctors writing for doctors. Minimal […]