Browsing All Posts filed under »Marketing«

How to be a better strategist – part 1 (strategy tips for non-strategists)

June 19, 2018

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If anyone ever tells you they’re not creative, they’re either lazy or afraid of failing. It’s true that most of us aren’t paid just to be creative. We’re not all professional artists or writers and most of us don’t have “creative” our job title. But all humans are able to solve problems in new ways; […]

What I learnt from four days in France: Cannes Lions Awards 2017 wrap up

June 21, 2017

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Ever since 2009 I’ve wanted to attend the Cannes Lions awards. At first it was for the film – the cinematography and creativity of ads like the Philips Carousel stunned me. Even today they look fantastic, despite selling legacy products. Creative work like this and pioneering digital campaigns are a big part of what made me […]

Cannes Creativity Festival by the numbers: what’s hot in 2017

June 17, 2017

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You can probably chart the rise and fall of different creative schools of thought through Cannes events. So that’s what I’ve tried to do – digesting the Cannes schedule to get an impression of what’s getting everyone excited and what’s losing its shine. Key topics: Being creative It’s Cannes so we’re all about the creativity […]

How to deal with a crisis (at home, at work, in life)

May 17, 2017

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Not everyone has deep experience of managing ‘crisis’. And not everyone works in PR. But this list of tips from a16z’s Crisis Communications podcast seems broader than just that – there are lessons here for any crisis you might face at your company, in your career or even at home. So here are my crib […]

How to make a GIF (and other essential skills)

January 28, 2017

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As we get used to the new normal (i.e. computing and Internet services everywhere) we need to rethink the skills that are important. For educators there’s a renewed focus on teaching STEM subjects, and a new computing syllabus that starts at age 5 (aside: great idea, but only if primary school teachers are computer literate […]

WTF is marketing science?

January 11, 2017

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As work changes, so do job titles. A few years ago, the idea that “the jobs we will all be doing in 10 years don’t exist yet” entered the mainstream, through Don Tapscott’s The Net Generation. That’s not to say we won’t continue to have doctors, accountants and lawyers; but the high-demand growth careers will be […]

Mapping the future

October 21, 2016

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If you breathe deep enough you might just get a waft of the coming season: not autumn, winter, or Christmas… Trends season! Specifically, the 2017 marketing and technology trends season. (No need to hide your enthusiasm…) With the future fast approaching, it’s already on people’s minds: The 99 Percent Invisible podcast covered how two trends networks, […]