Words and a few images from someone who cares a bit too much about the internet.

Health journalism at its finest

May 20, 2016

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illustionist-pharmacy-farmacia_fotoluisdiazdiaz

Let’s face it – industry publications can sometimes make for dreary reading. It’s either time-pressured journalists replaying a press release or smug industry professionals dishing out tired marketing messages. But there’s a lot of great journalism around health, medicine and biotechnology. Here are a few of my favourites: Kevin MD Doctors writing for doctors. Minimal […]

Bots, virtual assistants and AI – welcome to the conversational age

April 29, 2016

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chat and chatterbots

Don’t ignore the hype. Chatbots might be at a high point in the hype cycle, but they mean business. So what exactly is a bot? A bot is simply software that can complete small tasks for people. Like schedule meetings. Or answer questions. Or order you a taco. In the same way that Google is […]

A shared reality: when VR becomes more than virtual

April 25, 2016

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oculus shared reality or separate?

It’s said there are two kinds of people: those that believe VR and AR will change the future; and those that haven’t had the demo yet. I had another VR demo recently, trying out the Oculus Devkit 2 and the Samsung Gear (for the first time). Firstly, I loved virtual Streetview on the Gear – […]

Ideas start at home: inspiration from colleagues

April 22, 2016

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GSW inVentiv 2016 digital consumer trends

It’s all to easy to assume that innovation comes from outside. We usually associate originality and disruption with companies like Apple, Uber and AirBnB. But there’s something to be said for the ideas that we develop ourselves and with others in our agency network. Here are three sources of inspiration that are slightly closer to […]

Ideas to play with

April 12, 2016

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IMG_1271

   I’ve been thinking recently about brands and brand ideas (as you do). It started with reading the essays from the IPA’s Excellence Diploma: approx. 7000 words on the topic of “I believe advertising is/should…”. They’re both well reasoned, and passionately argued explorations of how to better shape commercial identities. (Worth a look at the […]

Changing your mind (and behaviour) through behavioural economics

April 7, 2016

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professor-x-mind-control-cartoon

Comms professionals all work in the persuasion industry. But recently, the science of persuasion has become a separate field in its own right. Thanks to business/marketing books like Nudge, the work of Julia Asscher and Rory Sutherland’s patronage, behavioural economics has hit the big time. It’s not just big businesses that stand to benefit, but governments and […]

Performance marketing vs the customer experience

March 30, 2016

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performance-marketing_customer-experience

[A week ago, I made it to my first Google Firestarters event. Here are the notes and ideas I made off with.] I’ve read the write-ups to these events many times on Neil Perkin’s Only Dead Fish blog. They always seemed like the kinda thing I’d be into so I headed over to hear three people […]

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