Words and a few images from someone who cares a bit too much about the internet.

Mapping the future

October 21, 2016


Mapping the future

If you breathe deep enough you might just get a waft of the coming season: not autumn, winter, or Christmas… Trends season! Specifically, the 2017 marketing and technology trends season. (No need to hide your enthusiasm…) With the future fast approaching, it’s already on people’s minds: The 99 Percent Invisible podcast covered how two trends networks, […]

How the hare wins: brand strategy for a fast paced world

October 15, 2016



An IPA essay, challenging the doctrines of advertising. Every so often, you encounter an idea or an argument that profoundly changes the way you think. He’s my TL;DR summary of Charlie Ebdy’s “The Hare and The Tortoise“, an essay that inverts established doctrines in advertising, and shows how the things we think of as “brands” […]

Are you busy?

October 7, 2016



Yep, thought so – who isn’t?! After all, “busy” is now the standard response when you ask how someone is. Our days are largely based around reactive activity: responding to emails, answering questions, and tackling problems that crop up. Such is modern life, that we even feel busy when our personal email overflows, or we’ve 60 unread […]

Taking your campaign global: the challenges and quirks of multi-lingual marketing

September 28, 2016



Is the world really getting smaller? Astronomically speaking, no. (TLDR – the Earth is actually gaining mass from solar dust and rising global temperatures). But it definitely feels smaller. We live more international lives. We’re affected by rapid changes on the other side of the world. And we communicate without borders: email, WhatsApp and Facebook keep […]

Data-data-data: why and how to use data

August 25, 2016


data art

Data are generated everywhere, and about everything. With 2.5 quintillion bytes of data generated per day, we create data like our cells create carbon dioxide – relentlessly. While most of these data are created and used by machines, people need to understand and use it too. We’re getting to a stage where data skills are going […]

Posted in: data, Digital

Design thinking & thinking on design

August 23, 2016



“It’s not enough to be customer focused first, and think about all the hard stuff later.” – Tim Malbron We all love a good brainstorm. Putting the customer at the center and building a giant sandcastle of ideas around them. This kind of thinking can liberate us to imagine new possibilities. But once the flip chart […]

Deep shift – 7 ways the world (and healthcare) is changing

June 30, 2016



In the current climate, it’s hard enough to know what will happen tomorrow, let alone in 10 years time. But by looking at clues – patterns, innovations, and turning points – can help us separate what’s probable from what’s possible. This is exactly what the World Economic Forum has done with their “Deep shift. 21 […]