Words and a few images from someone who cares a bit too much about the internet.

The many qualities of content – different ways to measure content marketing

May 15, 2015

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the-many-qualities-of-content-marketing-measurement

Measuring beyond the obvious. Unique and monthly active visitors are the latest metrics to publicly assassinated. A couple of months back, Ev Williams from Medium made a solid case for why it’s a shallow measure of attention and why the team at Medium.com focus on active time reading. And he’s got a good point. Whether you’re a media […]

Been away!

April 13, 2015

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IMG_0927-0

But will be back very soon              

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Quirky: use cases for the Internet of Things

March 3, 2015

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Source

A few weeks back, I wrote about why the Internet of Things (IoT) is a phenomenon still waiting to happen. Admittedly I was feeling a bit disillusioned and struggling to see how the grand idea would actually work for people, including myself. Having lamented the lack of inspirational use cases, I’m feeling a bit more […]

Steps, sounds and (interactive) stories. Three digital habits I’ve picked up.

February 27, 2015

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(You rarely notice change before it has happened. On those odd occasions that you do, remember it. Write it down, capture it, talk about it. The moment won’t hang around for long.) I’ve been absorbed by three things over the past few weeks. None of them are new, but all of a sudden I seem to be spending […]

Symbiotic thinking: identifying unconventional opportunities

February 26, 2015

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After hearing about the Longbox and the “Rock the vote” campaign in the 90s, the idea of random partnerships seemed worth exploring. Here’s where I got to. Doing anything is effort. Creating, or building, or growing; it all takes time and energy. And everyone, from individuals to businesses, wants more rewards for less effort. This can […]

Posted in: Advertising, Design, Planning

How do you teach digital media?

February 17, 2015

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Cat's cradle - hands

Let’s give this some context. I’ve been asked by friends and acquaintances a few times how to become an expert in digital. And every time I question 1) if it’s possible to teach this and 2) if I’m the right person to be giving them advice. Tackling 2) first, some of it comes down to […]

Freedom and the Internet

February 12, 2015

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gravestone of the internet

Better late than never? Some scribbles on civil liberties and technology from 2014… Yet another year another – in 2014, the Internet hit 25 (depending on exactly the year its various inventors lay claim…). But instead of reaching full independence like any adult would, has the Internet become more controlled than ever? The past few years have continually challenged the […]

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