Words and a few images from someone who cares a bit too much about the internet.

Design thinking & thinking on design

August 23, 2016

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pick-two-design-agency

“It’s not enough to be customer focused first, and think about all the hard stuff later.” – Tim Malbron We all love a good brainstorm. Putting the customer at the center and building a giant sandcastle of ideas around them. This kind of thinking can liberate us to imagine new possibilities. But once the flip chart […]

Deep shift – 7 ways the world (and healthcare) is changing

June 30, 2016

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implant-brain-circuit

In the current climate, it’s hard enough to know what will happen tomorrow, let alone in 10 years time. But by looking at clues – patterns, innovations, and turning points – can help us separate what’s probable from what’s possible. This is exactly what the World Economic Forum has done with their “Deep shift. 21 […]

Keep your friends close… And an eye on the competition

June 14, 2016

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IMG_1345-0

  Ideas can come from anywhere – even your competition. Compared with a few years ago, the work and thinking being done by other Healthcare agencies has improved dramatically. It’s a good thing – the sign of an industry that continues to grow year on year. Here’s my pick of the best (competitor) agencies to follow, […]

Health journalism at its finest

May 20, 2016

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illustionist-pharmacy-farmacia_fotoluisdiazdiaz

Let’s face it – industry publications can sometimes make for dreary reading. It’s either time-pressured journalists replaying a press release or smug industry professionals dishing out tired marketing messages. But there’s a lot of great journalism around health, medicine and biotechnology. Here are a few of my favourites: Kevin MD Doctors writing for doctors. Minimal […]

Bots, virtual assistants and AI – welcome to the conversational age

April 29, 2016

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chat and chatterbots

Don’t ignore the hype. Chatbots might be at a high point in the hype cycle, but they mean business. So what exactly is a bot? A bot is simply software that can complete small tasks for people. Like schedule meetings. Or answer questions. Or order you a taco. In the same way that Google is […]

A shared reality: when VR becomes more than virtual

April 25, 2016

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oculus shared reality or separate?

It’s said there are two kinds of people: those that believe VR and AR will change the future; and those that haven’t had the demo yet. I had another VR demo recently, trying out the Oculus Devkit 2 and the Samsung Gear (for the first time). Firstly, I loved virtual Streetview on the Gear – […]

Ideas start at home: inspiration from colleagues

April 22, 2016

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GSW inVentiv 2016 digital consumer trends

It’s all to easy to assume that innovation comes from outside. We usually associate originality and disruption with companies like Apple, Uber and AirBnB. But there’s something to be said for the ideas that we develop ourselves and with others in our agency network. Here are three sources of inspiration that are slightly closer to […]

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