Words and a few images from someone who cares a bit too much about the internet.

Scaling like Spotify: what advertising agencies can learn from software-as-a-service organisations

June 9, 2015

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Scaling like Spotify: what advertising agencies can learn from software-as-a-service organisations

January always starts with good intentions. After the Christmas break, my team held an away day to catch up with each other and define our year. Part of the day involved sharing two new ideas. The slides below were one of mine: based on a great overview of how Spotify are using agile and structuring […]

Strategies and tactics: how Google and Apple differ

June 5, 2015

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Google and Apple - strategies and tactics for mobile and cloud

Part of the reason why i’m such an a16z fan boy is their ability to explain the ever shifting field of technology. Their latest podcast tackles Google I|O conference and brilliantly breaks down the Apple – Google dynamic and their respective competitive advantages. What exactly did Andreesson Horowitz lot say? Ben Evans pointed out the […]

The many qualities of content – different ways to measure content marketing

May 15, 2015

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the-many-qualities-of-content-marketing-measurement

Measuring beyond the obvious. Unique and monthly active visitors are the latest metrics to publicly assassinated. A couple of months back, Ev Williams from Medium made a solid case for why it’s a shallow measure of attention and why the team at Medium.com focus on active time reading. And he’s got a good point. Whether you’re a media […]

Been away!

April 13, 2015

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But will be back very soon              

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Quirky: use cases for the Internet of Things

March 3, 2015

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Source

A few weeks back, I wrote about why the Internet of Things (IoT) is a phenomenon still waiting to happen. Admittedly I was feeling a bit disillusioned and struggling to see how the grand idea would actually work for people, including myself. Having lamented the lack of inspirational use cases, I’m feeling a bit more […]

Steps, sounds and (interactive) stories. Three digital habits I’ve picked up.

February 27, 2015

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(You rarely notice change before it has happened. On those odd occasions that you do, remember it. Write it down, capture it, talk about it. The moment won’t hang around for long.) I’ve been absorbed by three things over the past few weeks. None of them are new, but all of a sudden I seem to be spending […]

Symbiotic thinking: identifying unconventional opportunities

February 26, 2015

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After hearing about the Longbox and the “Rock the vote” campaign in the 90s, the idea of random partnerships seemed worth exploring. Here’s where I got to. Doing anything is effort. Creating, or building, or growing; it all takes time and energy. And everyone, from individuals to businesses, wants more rewards for less effort. This can […]

Posted in: Advertising, Design, Planning
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