In the current climate, it’s hard enough to know what will happen tomorrow, let alone in 10 years time. But by looking at clues – patterns, innovations, and turning points – can help us separate what’s probable from what’s possible. This is exactly what the World Economic Forum has done with their “Deep shift. 21 […]
March 24, 2016
“Eighty percent of the jobs we will be doing in the future don’t exist yet.” A popular factoid from Mark Lautmann, but also surprisingly true. There weren’t data scientists, or social media gurus in Richard Scarry books when I was growing up (although someone has started to change that… Welcome to Business Town blog) It’s […]
January 28, 2016
A few months back my colleague Duncan Arbour and I had a head to head debate on the future of healthcare. Our thought starter / provocative idea was as follows: Technology and demographic forces have transported us to a crossroads. We imagined two alternative realities: one in which medical advances and mobile technology keep chronic […]
January 19, 2016
Happy prediction season! One of my favourite times of year and, if you’re familiar with Kevin Kelly’s Futurist’s Dilemma, especially hard to take seriously: “Any believable prediction will be wrong. Any correct prediction will be unbelievable.” Predictions usually are wrong, but that doesn’t mean they’re not useful. They tell us a lot about the zeitgeist […]
February 19, 2014
TV is not getting worse; it’s actually getting better and better. It’s nothing to do with the quality of the quality of the programs and given that Channel 5 is still drinking the last of the blood from the Big Brother franchise, I’ll steer clear of discussing the quality if programming. What I mean is […]
January 30, 2013
We can’t predict the future, but it’s never stopped us trying. Sometimes we even get it right (aside from the bit about jet packs…) A while back, I found out about a thread on Quota inviting us to guess where the internet will be in 10 years. It doesn’t seem like a hugely long period of […]
September 21, 2012
Fragment of an idea: I was at a talk called New brands on the block: Insight from emerging markets” from Professor Amitava Chattopadhyay. The way he talked, it seemed almost easier to succeed as a nimble challenger brand than as a cumbersome multinational company. You can adapt, cut costs and specialise more easily than a large organisation, […]
June 30, 2016
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